Key-Visual Music China 2021
Logo Music China 2021

German Pavilion at
Music China 2021

What is German Pavilion?

13–16 October 2021 – Shanghai, P.R. China
China International Exhibition for Musical Instruments and Accessories

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About the trade fair

Music China 2021
13 – 16 October 2021
Shanghai New International Expo Centre (SNIEC)
Shanghai, P.R. China

This year marks the 20th edition of Music China, which will be held from 13 – 16 October 2021 at the Shanghai New International Expo Centre. With an exhibition space of 115,000 sqm spreading across 11 halls, Music China is gathering momentum as it steps towards its major milestone.

Over 1000 exhibitors and suppliers are planning to showcase the latest market’s favorites.  The show caters to manufacturers and suppliers of all types of musical instruments and accessories, who want to launch or expand sales in China and Asia, and also to international dealers and retailers who want to source from a huge range of Chinese and Asian made instruments. Last year's show attracted over 81,000 retailers, distributors, dealers and musicians.

 More information about Music China 2021 in AUMA's trade fair database

German Pavilion

The Federal Ministry for Economic Affairs and Climate Action decides on, and supports, official participations in the Federal Republic of Germany's international trade fairs and exhibition programme.

In addition to policy and budgetary issues, the active involvement in the presentation of Germany at international fairs and exhibitions is of prime importance. In a constant dialogue with private-sector partners, the division for international/national trade fairs and exhibitions of the ministry backs the export activities of German industry on international markets.

Furthermore, the "fairs and exhibitions division" is concerned with planning and implementing German participation in world expositions abroad and with major political issues regarding fairs and exhibitions in Germany.

The Association of the German Trade Fair Industry, AUMA, represents the interests of the trade fair industry on a national and international level in dealings with parliament, ministries, authorities and other organisations.

The association organises the official German trade fair programme abroad in close cooperation with the Federal Ministry for Economic Affairs and Climate Action and the Federal Ministry of Food and Agriculture.

As part of this programme, the Federal Government provides financial assistance for German participations at foreign events, but also for independent presentations by German industry abroad.
Federal Ministry for Economic Affairs and Climate Action

www.auma.deAssociation of the German Trade Fair Industry

Logo Federal Ministry of Food and Agriculture

Further Events

Here you can see German Presentations locally or thematically related to this Presentation. An overview on all German presentations can be found at


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